Omnisend is an ecommerce marketing automation platform that helps businesses engage with their customers and increase sales. The platform offers a range of features, including email marketing, SMS marketing, push notifications, and more. In this review, we will take a closer look at Omnisend’s features, pricing, and overall value for businesses.
Overview
Omnisend was founded in 2014 and has quickly become a popular choice for ecommerce businesses looking to improve their marketing efforts. The platform offers a range of features that make it easy for businesses to engage with their customers and increase sales. With integrations with popular ecommerce platforms like Shopify, Magento, and WooCommerce, Omnisend is a powerful tool for businesses looking to streamline their marketing efforts.
Features
Email Marketing
Omnisend’s email marketing features are some of the strongest on the platform. With a user-friendly drag-and-drop editor, businesses can create visually appealing email campaigns that will engage their subscribers. The editor also comes with a variety of pre-designed email templates that businesses can use to save time and effort.
Omnisend also offers list management features that make it easy for businesses to segment their subscriber list and send targeted campaigns. Businesses can create custom fields to collect additional subscriber information, and they can also automate their campaigns to be sent based on certain triggers, such as subscriber behavior or a specific date.
Sendinblue also offers list management features that make it easy for businesses to segment their subscriber list and send targeted campaigns. Businesses can create custom fields to collect additional subscriber information, and they can also automate their campaigns to be sent based on certain triggers, such as subscriber behavior or a specific date.
SMS Marketing
In addition to email marketing, Omnisend also offers SMS marketing capabilities. This can be particularly useful for businesses looking to target a mobile audience or send time-sensitive messages. With Omnisend’s SMS marketing features, businesses can send personalized messages to their subscribers, create automated SMS campaigns, and track their results.
Push Notifications
Push notifications are a powerful way to engage with customers in real-time. Omnisend offers push notification capabilities that allow businesses to send messages directly to their subscribers’ mobile devices. These notifications can be triggered based on specific subscriber behavior, such as abandoning a shopping cart or making a purchase.
Marketing Automation
Sendinblue’s marketing automation features allow businesses to create complex email campaigns that are triggered by specific subscriber behavior. For example, businesses can create a campaign that sends a follow-up email to subscribers who clicked a specific link in a previous email. These features can save businesses time and effort, as they allow for the creation of campaigns that run on autopilot.
Marketing Automation
Omnisend’s marketing automation features allow businesses to create complex email campaigns that are triggered by specific subscriber behavior. For example, businesses can create a campaign that sends a follow-up email to subscribers who clicked a specific link in a previous email. These features can save businesses time and effort, as they allow for the creation of campaigns that run on autopilot.
Integrations
Omnisend integrates with a wide range of third-party tools, including Shopify, Magento, WooCommerce, and more. This allows businesses to seamlessly integrate Omnisend with their existing ecommerce platforms and simplify their workflow.
Pricing
Omnisend offers a range of pricing plans to cater to businesses of all sizes. The plans are based on the number of subscribers, with prices starting at $16 per month for up to 500 subscribers. The higher-tier plans come with additional features, such as SMS marketing and push notifications.
Pros
User-Friendly Interface: Omnisend’s interface is intuitive and easy to use, even for users with little to no marketing automation experience.
Powerful Features: With email marketing, SMS marketing, push notifications, and marketing automation capabilities, Omnisend is a comprehensive solution for ecommerce businesses.
Affordable Pricing: Omnisend’s pricing is competitive and affordable, making it accessible to businesses of all sizes.
Excellent Customer Support: Omnisend’s customer support team is responsive and helpful, providing businesses with the assistance they need to get the most out of the platform.
Cons
Limited Integrations: While Omnisend integrates with popular ecommerce platforms like Shopify and WooCommerce, it has limited integrations with other third-party tools.
Limited Reporting: Omnisend’s reporting capabilities are somewhat limited, which may make it difficult for businesses to track the effectiveness of their campaigns over time.
